Make the most from poor decisions
February 5th, 2010Recently I had the honor of taking part in a situation brought about by someone making a poor decision (me) in phrasing. My twitter account (@Tekamba) had some messages that I hadn’t read so I opened it to check them out. Inside my twitter stream was a series of postings by a single person (@TomRuberto – now I am putting his name here because I think should this article get any sort of attention he deserves his fair share of it because if it weren’t for his expert handling of the situation it could have quickly deteriorated into a horrible mess).
So, getting back to the topic, there were about 10 posts from @TomRuberto in quick succession (similar to all 10 in less than just a couple minutes) telling his followers about upcoming events in and around Arizona. My first instinct was to wonder why the heck someone would post so many things so quickly rather than putting all the references in a blog post and then a single tweet to that article so people interested could go see for themselves. I posted an @ reply to him (and being as diplomatic as possible I made sure to not START with the @ so it would end up in the public timeline – I’m a real charmer!) asking if he was done “spamming” the twitter accounts of his followers. (Here is what I sent: Question for @TomRuberto Done spamming our twitter accounts? Just asking! (-:
3:28 PM Dec 17th, 2009 from Digsby) I sent my message and went on about my business, pretty much putting it out of mind and considering that was the end of it.
A few hours later my phone rang, upon answering it the person on the other end of the call identified himself as Tom Ruberto and asked me why I referred to his tweet as spam. I explained my side of it to him and he then informed me that this was a normal action for him, and that he had plenty of followers (compared to my measly handful) that considered his posts of great value. With my actions being put right back into my face, causing me to rethink them, I explained to him that while I did indeed consider it a bit overboard, referring to is as “spamming” was a bit harsh and simply a “knee-jerk” response to seeing so many tweets so quickly from a single user. The spam title to anyone that does any sort of online publishing/marketing is never welcome and I apologized for my lapse in judgement. After he suggested that if it offended me I was free to stop following him, I explained that the simple fact that he took the time to look up my number (hopefully that wasn’t too difficult since I WANT people to find and call me to request my services) and the professional way he handled it, I was not even considering un-following him since he obviously had the strength of character that is refreshing to find online.
After a great conversation that lasted about 10-15 minutes and we both were able to explain our viewpoints and I was given the chance to apologize, we said our farewells, wished each other success, and hung up. I sat and thought about the call for a few minutes, and decided that while I felt he was now OK with how it had all been handled, I needed to more publicly express my apology. So I tweeted the following: (We are now offering free online computer tech support! Visit our site for details – http://www.tekamba.com – Tekamba Computers! 1:58 PM Dec 11th, 2009 from Digsby). Shortly after, I saw he had again replied to me, thanking me for my post, and then telling his followers about me. That right there is a class act and suggests to me that Mr. Ruberto is on the right path and will do great things (IS doing actually from what I can see!).
So the point of this post? To point out that this whole situation could have gone a completely different direction. He could have just done an @ reply back at me, calling me out. That would have most likely gotten me to respond in kind, and just devolved the whole situation into an unrecoverable mess (most likely for both of us). Instead, he decided to tackle it head on, discuss it directly with me, and come to an understanding between us that while our particular methods of posting info to our followers differs, that doesn’t make either method right or wrong, just appropriate for who we are. When you are faced with a situation, make sure you take the time to think through your actions before taking them. I would like to again publicly thank Mr. Ruberto for his superior handling of the situation which taught me a valuable lesson. His reference of me to his followers brought my traffic up significantly for about the next day. There’s no telling who might have been sent to my site that could possibly utilize my company in the future for work.
When you post things into a public forum, you have to remember it is just that, a PUBLIC forum and your reputation can be built (or destroyed) based on what actions you take. So always be sure to take the high road, consider how a particular word you use in a post might come across on the other end, and ensure that you minimize your chances to offend. Be yourself (as long as yourself isn’t a huge jerk anyway). And if you do happen to make a slight slip, be as graceful as you can in recovering. Standing your ground when you are so obviously wrong is not going to win you any friends, and that is the point of writing online isn’t it? To expand your friend base?
Greg